In the world of facial hair grooming, one brand stands out for its commitment to quality, innovation, and style – Death Grip Wax. Founded in 2014 by U.S. veteran Derwood Willhite and his wife Megan, Death Grip Wax has evolved into a leading name in the mustache grooming industry, thanks to the passionate leadership of Levi Harris since November 2019. With a diverse range of high-quality products and an unwavering dedication to customer satisfaction, Death Grip Wax continues to redefine what it means to achieve the perfect mustache.
The Birth of a Legend:
Levi Harris, affectionately known as “@simplystachen” and the USA National Champion for groomed handlebar mustaches, never anticipated becoming “the mustache guy.” It all began as a lighthearted joke when he decided to grow his mustache for Movember. However, his mustache took on a life of its own and captured the attention of onlookers wherever he went. Embracing the unexpected attention, Harris’s journey with Death Grip Wax began.
Inspiring Purposeful Grooming:
At Death Grip Wax, purposeful grooming takes center stage. The brand’s mission is to inspire and empower men to live purposefully, continually pursuing their true potential. Death Grip Wax recognizes the pivotal role that looking and feeling one’s best plays in achieving success, and it is there to support individuals every step of the way.
Unwavering Dedication to Excellence:
Located in Woodland Park, Colorado, Death Grip Wax prides itself on its unwavering dedication to excellence. The brand is committed to offering the highest quality grooming products on the market. Their flagship product line, the Death Grip Mustache Waxes, has triumphed in national mustache championships for three consecutive years. This success serves as a testament to the brand’s unwavering pursuit of quality, precision, and dedication in every product they create.
Harnessing the Power of Social Media:
When Harris acquired Death Grip Wax, the brand had limited recognition. To spread the word and reach potential customers, Harris turned to social media. Through engaging content, grooming tips, and collaborations with influencers in the mustache community, Harris successfully built a thriving online community known as the Death Grip Brotherhood. By leveraging social media platforms like Instagram and Facebook, Death Grip Wax gained traction and garnered a loyal following.
Managing Growth and Ensuring Customer Satisfaction:
As Death Grip Wax gained popularity, managing growth became a challenge. Harris expanded the team, invested in new equipment, and secured a larger warehouse in Woodland Park to meet the increasing demand. Customer satisfaction remained a top priority, with Harris personally ensuring prompt responses to every email and message. Exceptional customer service became a hallmark of Death Grip Wax, further enhancing its reputation.
Expansion and Innovation:
Driven by the desire to cater to diverse customer preferences, Harris expanded Death Grip’s product line. In addition to mustache waxes, he developed new formulas with varying hold levels and textures to appeal to a wider customer base. The range now includes Bare Bones for a natural look, Sudden Death for easy application, and Bone Crusher for an extra-strong hold. To offer a complete grooming experience, Death Grip Wax also introduced accessories like pocket mustache combs, brushes, travel bags, shave soaps, and oils.
Championing Grooming Artistry:
Levi Harris’s grooming skills and commitment to his craft earned him the top spot in the Groomed Mustache category at the USA National Beard and Mustache Competition. He now represents the United States and Death Grip Wax at the highly anticipated World Beard and Mustache Championships in Germany. This international stage celebrates the artistry and creativity of facial hair grooming, and Harris’s talent is sure to make a lasting impression.
Death Grip Wax, under the leadership of Levi Harris, has revolutionized the mustache grooming industry with its commitment to quality, innovation, and exceptional customer service. From its humble beginnings, Death Grip Wax has become a leading brand that inspires men worldwide to embrace purposeful grooming. With a diverse product line, unwavering focus on excellence, and a thriving online community, Death Grip Wax continues to shape the future of facial hair grooming.
To stay connected with Death Grip Wax and learn more about their products, you can visit their official website: https://www.deathgripwax.com
For updates, grooming tips, and behind-the-scenes content, follow Death Grip Wax on Instagram: https://instagram.com/deathgripwax
To explore and purchase Death Grip Mustache Wax on Amazon, check out their product page: