In a bold and strategic move, Legally Highest, the innovator behind non-alcoholic THC-infused seltzers, has relocated its operations from New Jersey to Tennessee, signaling its ambition to lead the THC beverage market. This shift comes at a time when the company sees immense opportunity in Tennessee’s growing cannabis landscape while remaining committed to its home state of New Jersey, where legal uncertainties surrounding THC beverages persist.
Why Tennessee? A Gateway to Growth in the THC Beverage Market
The decision to move to Tennessee is not one taken lightly. Tennessee, with its more flexible regulatory approach to THC products, presents a prime environment for THC beverage market growth. While New Jersey remains embroiled in legal battles that have stalled progress on THC beverage regulation, Tennessee provides a fertile ground to test new ideas, foster relationships, and streamline operations. This strategic expansion allows Legally Highest to focus on growing its brand while preparing for the eventual resolution of New Jersey’s regulatory challenges.
“We see Tennessee as a state of opportunity—not just for us, but for the entire THC beverage market,” says Bryan Gutierrez, CEO of Legally Highest. “Our new facility will act as a hub for creativity, innovation, and collaboration, paving the way for other brands to thrive in this rapidly growing industry.”
An Immersive Consumer Experience with THC Infused Beverages
Legally Highest’s new multi-million-dollar facility in Tennessee is designed to do more than just manufacture THC-infused seltzers. It aims to create an immersive consumer experience, offering a space where THC enthusiasts can not only try new products but also engage with the brand in meaningful ways. The facility will feature a restaurant and bar serving THC-infused mocktails, desserts, and exclusive seltzer flavors. This unique approach taps into the demand for brands that offer more than just products—they provide experiences.
The company is riding the wave of a booming market. In 2023, THC beverages were one of the fastest-growing segments of the cannabis industry, with sales increasing by 60%. Projections indicate the sector could be worth $1 billion by 2026. Legally Highest’s new facility, which also offers co-packing services to other THC beverage brands, aligns perfectly with this growth, ensuring it remains at the forefront of industry innovation.
New Jersey: A Market in Limbo but Key for Future Success
Although the move to Tennessee marks a major expansion, Legally Highest has not forgotten its roots in New Jersey. The state remains a key part of the company’s long-term strategy, despite the ongoing regulatory uncertainty. With New Jersey’s THC beverage market still awaiting clarity, Legally Highest plans to stay involved through distribution, pop-up events, and collaborations with local businesses.
“We haven’t turned our back on New Jersey,” Bryan Gutierrez emphasizes. “While the market is stalled, we’re positioning ourselves to dominate when the legal landscape clears up.”
Co-Packing: Fueling Innovation and Industry Growth
A standout feature of Legally Highest’s Tennessee operation is its co-packing service, which enables other THC brands to utilize the company’s state-of-the-art manufacturing equipment. This service not only supports the broader THC beverage market but also allows Legally Highest to contribute to industry growth by lowering entry barriers for new brands.
“Co-packing is our way of giving back to the industry,” Gutierrez says. “We want to help other brands succeed while setting the gold standard for quality and innovation.”
Poised for a Bright Future in the THC Beverage Market
Legally Highest’s expansion into Tennessee is a strategic move that sets the company up for significant growth in the THC beverage market. By combining large-scale manufacturing with an immersive consumer experience, Legally Highest is poised to lead the charge in one of the cannabis industry’s most exciting sectors. As the THC beverage market continues to expand, Legally Highest stands ready to innovate, grow, and shape the future of the industry.
For more information on Legally Highest’s Tennessee facility or their continued growth in New Jersey, visit LegallyHighest or follow them on Instagram at @THCseltzer