Discovering the Next Game-Changing Brand Amidst Vibrant Innovation and Purpose-Driven Missions
Anaheim, CA / March 2024 / Amidst the vibrant energy and innovation of the 2024 Natural Products Expo West, Publicity For Good (PFG) walks among the esteemed exhibitors standing as a beacon for purpose-driven brands seeking to make their mark on the industry. Among the attendees were Publicity For Good’s esteemed client brands, including coconut industry disruptor Dignity Coconuts, billion-dollar Australian family lifestyle brand NATPAT, and gluten-free industry veteran Dr. Schär.
As the premier PR firm specializing in amplifying the voices of socially responsible consumer packaged goods (CPG) brands, PFG is on a mission to discover the next game-changing brand at this year’s Expo West.
With a keen eye for innovation and a commitment to social and environmental responsibility, Publicity For Good’s Heather Holmes is a savant in discovering and elevating emerging stars in purpose-driven business. And what better stage to scout for talent than the highly anticipated Pitch Slam event?
As the curtains closed on the 2024 Natural Products Expo West Pitch Slam, the excitement lingered in the air. Fifteen promising emerging brands showcased their potential in this highly anticipated event, vying for the chance to become industry game-changers.
Held at 5 p.m. on Tuesday, March 12, in Grand Ballroom F at the Marriott, the Pitch Slam drew crowds eager to witness the unveiling of the next big thing. Each brand’s founder took center stage, presenting their best plays to a panel of judges in a succinct three-minute window. The intensity was palpable as founders showcased their innovations, missions, and visions for the future.
Following the initial presentations, the judges faced the challenging task of selecting five finalists from the talented pool of contenders. The competition heated up as the lightning round commenced, with judges firing questions at the finalists who had to think on their feet and make their shots count.
Amidst the deliberations, audience members had their say, casting their votes for their favorites. The tension reached its peak as the champions were crowned, with one lucky brand earning the coveted prize: a free booth at Expo West 2025 and over $30,000 in New Hope Network services.
The participating brands represented a diverse array of products and missions, each with the potential to make a significant impact in the industry. Among the standout contenders were:
- Alice’s Sweet Tooth
- Brune Kitchen
- Chuza
- Cien Chiles
- Dr. Noah
- Fair & Square
- The Cracker King Artian Crackers
- Farmer Foodie
- Kekoa Foods
- Lentiful
- Maspanadas
- Painterland Sisters Organic Skyr Yogurt
- Philosopher Foods
- Ringa
- Theo’s Plant-Based
As the buzz from the Pitch Slam event reverberates throughout Expo West, Publicity For Good (PFG) stands ready to identify and champion the next big brand. If you’re among the emerging stars of the CPG world, don’t miss the opportunity to connect with them and amplify your voice, share your story and transport your brand to new dimensions of success
About Publicity For Good
Publicity For Good (PFG) is a disruptive communications firm founded by Heather DeSantis, a celebrated publicist and former Miss Ohio International. Specializing in providing high-level publicity, thought leadership, awards and social media services for purpose-driven clients in the food, beverage, and beauty industry. For over 10 years, PFG has established itself as the country’s premier PR agency for CPG brands with a commitment to social good. PFG’s portfolio of over 200 purpose-driven clients includes renowned brands such as Nutpods, Flying Embers, Eco Lips, Prospector Popcorn, Good Stock Soups, Lola’s Fine Hot Sauce, Dignity Coconuts, and True Aussie Beef & Lamb granting them a greater share of voice and influence in their respective industries . Recognized as the Bulldog PR Awards Gold Small Agency of the Year in 2019, O’Dwyer’s Best PR Firm for CPG Brands in 2020, and the Bulldog PR Awards Bronze Midsize Agency of the Year in 2021, PFG is dedicated to helping purpose-driven brands grow, increase ROI, and make a meaningful impact. With a focus on integrated social media and PR services, we empower our clients to become leaders in their space, driving visibility, market penetration, and growth.
For Media Inquiries Contact:
Heather Holmes
heather@publicityforgood.com
1+(828)332-5307