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Spotlighting Innovative Brands from FounderMade 2024

FounderMade brings together some of the most dynamic and purpose-driven brands in the market, showcasing a diverse range of products that are making waves across multiple industries. From innovative wellness solutions to artisan-crafted foods and unique lifestyle products, these brands are all driven by a common goal: to provide high-quality, impactful products that resonate with conscious consumers. 

Below, we highlight a selection of standout brands that are transforming their respective industries, each with its own unique approach to making life better for their customers.

  1. ​​WePa Coffee Co.

Photo from WePa Coffee Co.


WePa Coffee Co. brings the vibrant energy and rich flavor of Puerto Rico’s Central Mountains straight to your cup with 100% pure, single-origin Puerto Rican Arabica coffee. With a focus on quality and community, WePa is more than just coffee—it’s a celebration of culture, connection, and adventure. Whether you’re enjoying the bold taste of their beans or embracing the warmth of their message, every sip is infused with cariño—the love, joy, and rhythm that flows through Puerto Rican life.

Why You’ll Love It:
WePa offers a unique, high-quality coffee experience with its single-origin Arabica beans, harvested from the heart of Puerto Rico’s Central Mountains. The coffee’s exceptional flavor is a reflection of its rich heritage, making every cup a celebration of Puerto Rican culture.

Best For:
Coffee lovers who appreciate bold, high-quality brews with a rich cultural connection. Perfect for those seeking a unique, flavorful coffee to fuel their day, or anyone looking to support a brand that emphasizes community, sustainability, and quality.

  1. Byellie

Photo from Byellie


Byellie is the solution for those seeking simplified beauty routines with a focus on self-care and confidence. Founded in 2021, the brand quickly garnered attention for its cruelty-free, vegan products designed to make you feel your best, whether you’re prepping for a night out or indulging in a slower-paced self-care session. Byellie’s founder, Ellie, was inspired by her own struggles with skin and lip care during the pandemic, which led her to develop unique, effective products to soothe and protect.

Why You’ll Love It:
Byellie is ideal for anyone looking for high-quality beauty solutions that simplify their daily routine. Plus, their commitment to cruelty-free and vegan formulas ensures that beauty can be both effective and ethical.

Best For:
Anyone struggling with sensitive skin, dry lips, or unruly brows will find Byellie’s range a game changer. Whether you’re a busy professional or a beauty minimalist, these products fit seamlessly into your day-to-day routine.

  1. Glimmer Wish

Photo from Glimmer Wish


Glimmer Wish is where fun meets clean beauty. Founded by Sydney, a young visionary who started developing the brand at just 10 years old, Glimmer Wish offers a whimsical and safe approach to self-care. Each product is made with love, free from harsh chemicals, and designed to be as cute as it is effective. Glimmer Wish creates products that both look and smell wonderful, while staying true to the values of clean, dermatologist-tested formulations.

Why You’ll Love It:
Glimmer Wish brings joy to beauty routines with products that are both fun and functional. The brand’s playful packaging, delightful scents, and gentle ingredients make it a go-to for those seeking a whimsical yet safe self-care experience. It’s a brand that believes in the power of self-love and wishes for you to feel beautiful, confident, and ready to conquer your dreams.

Best For:
Glimmer Wish is perfect for young adults, teens, and anyone who wants to add a little sparkle and positivity to their skincare routine. If you love fun products that smell amazing and care about using clean ingredients, this brand will make your day.

 

  1. Superfood Sprinkle by Chef Mareya

Photo from Superfood Sprinkle


Superfood Sprinkle by Chef Mareya is a nutrient-packed, flavor-forward spice blend crafted to elevate your meals with over 300 phytonutrients. Combining powerful ingredients like black cumin, turmeric, and adaptogenic mushrooms, it offers immune support, detoxification, and energy in every sprinkle.

Why You’ll Love It:
This one-and-done seasoning blend is packed with antioxidants, minerals, and vitamins, transforming simple meals into supercharged health boosters. It’s perfect for anyone looking to add more nutrients to their diet in a quick and tasty way. 

Best For:
Health-conscious individuals, foodies, plant-based eaters, or anyone looking for a convenient, flavorful way to boost their nutrition.

  1. Floof Skincare for Dogs

Photo from Floof


Floof offers premium, science-backed skincare products specially formulated for dogs’ sensitive skin. Created by a veterinary dermatologist, the products are hypoallergenic, free from harsh chemicals, and designed to keep your pet’s skin healthy and hydrated.

Why You’ll Love It:
Floof’s gentle, high-quality products are designed to give your dog the same level of care as you would expect for yourself. With a focus on skin health and hydration, Floof’s hypoallergenic, sulfate-free, and paraben-free formulas make grooming a safe, effective, and soothing experience for your dog.

Best For:
Dog owners who care about their pet’s skin health, particularly those with sensitive dogs or pets suffering from skin issues.

  1. Element Brooklyn

Photo from Element Brooklyn


Element Brooklyn offers high-quality, sustainable alternatives to the beauty and personal care products we use every day. Focused on reducing plastic waste and saving customers money, their luxurious soaps, creams, and fragrances are crafted with the finest ingredients and designed to elevate daily routines without the waste.

Why You’ll Love It
Element Brooklyn gives you the luxury of designer-brand products without the hefty price tag and wasteful packaging. With their refillable pouches, you can reduce plastic use by 85% while still enjoying high-end fragrances and products made in New York. Their commitment to sustainability and social responsibility—like being certified plastic negative and donating to Ocean Conservancy.

Best For
Eco-conscious consumers looking for high-end personal care products, fragrance lovers seeking a sustainable alternative, and those looking to reduce waste in their everyday beauty routines.

  1. Southern Art Handcrafted Sauces and Spices

Photo from Southern Art Handcrafted Sauces and Spices

Southern Art Handcrafted Sauces and Spices blends bold Southern flavors with Korean heritage spices, creating unique and delicious sauces that bring joy and connection to every meal. Born out of a mother-daughter duo’s love for Southern cooking, their sauces are carefully crafted in small batches with high-quality spices to elevate every dish.

Why You’ll Love It
Southern Art’s sauces are the perfect marriage of Southern comfort and Korean flair, delivering bold, memorable flavors that turn any meal into a celebration. With over 30 years of experience, their handcrafted sauces are a labor of love that will have you coming back for more. Whether you’re grilling, marinating, or adding flavor to everyday meals, Southern Art spices up your kitchen with ease and authenticity.

Best For
Home cooks looking to add rich, bold flavors to their meals, fans of fusion cuisine, and those who appreciate small-batch, artisan products made with love.

  1. BEJOU

Photo from BEJOU


BEJOU is a Latin-X natural and organic skincare brand dedicated to providing solutions for sensitive skin, allergies, and asthma. Focusing on a holistic trifecta—skin, mind, and body—BEJOU offers high-quality, affordable products that promote wellness, eco-consciousness, and luxury in everyday skincare routines. The brand embraces the power of South American ingredients and emphasizes transparency, sustainability, and inclusivity, helping individuals nurture both their skin and soul.

Why You’ll Love It
BEJOU celebrates beauty’s purest form with gentle, highly effective skincare for every skin type, especially sensitive, combination, dry, and acne-prone skin. Its formulas are crafted from natural, organic, and vegan ingredients that are free from fragrance, parabens, and other harmful substances. Each product not only promotes radiant skin but also nurtures your mental and emotional well-being. With an unwavering commitment to sustainability and eco-friendly packaging, BEJOU makes luxury skincare accessible while being kind to the planet.

Best For
BEJOU is perfect for those with sensitive, eczema-prone, or acne-affected skin, seeking eco-conscious, luxurious, and chemical-free skincare.

  1. Überlube

Photo from Überlube


Überlube is a premium personal lubricant designed to enhance intimacy and comfort. With its simple, high-quality formulation, Überlube offers long-lasting performance without sticky residue or mess. It is made from just silicone and vitamin E, ensuring that it remains safe and effective without affecting pH levels or osmolality. Known for its silky feel and versatility, Überlube is recommended by OB-GYNs and trusted by consumers worldwide for its luxury and functional benefits.

Why You’ll Love It
Überlube’s minimalist approach offers a truly luxurious experience that enhances natural sensations during intimacy. With no sticky residue, no mess, and a formula that is gentle on skin, Überlube’s sleek packaging and discreet functionality make it the go-to choice for those who value both performance and elegance. It’s body-friendly, cruelty-free, and compatible with latex and polyisoprene condoms, making it a safe, versatile product for all.

Best For
Überlube is ideal for individuals looking for a high-performance, versatile lubricant that enhances intimacy, protects against chafing, and works with various condom materials.

  1. Miniware

Photo from Miniware


Miniware is a forward-thinking brand that specializes in plant-based, eco-friendly tableware for kids. Designed with both sustainability and functionality in mind, their products help nurture a child’s development while caring for the planet. Miniware’s mission is to create safe, durable, and beautiful feeding tools that grow with your child, from babyhood through their toddler years. Featured in top media outlets like Wall Street Journal and Forbes, Miniware is pioneering the way toward a greener, healthier future for families.

Why You’ll Love It
Miniware combines thoughtful design with sustainability, offering products made from renewable materials like PLA (derived from cassava) and medical-grade silicone. These materials are safe, non-toxic, and free of harmful chemicals, making them an excellent choice for environmentally-conscious parents. Miniware’s products are engineered to be durable, heat-resistant, and resistant to breaking, even during drops, without compromising safety. Miniware makes it easier for parents to adopt earth-friendly habits from the very beginning.

Best For
Miniware is perfect for eco-conscious parents seeking safe, sustainable, and durable feeding solutions that grow with their child.

  1. Uplevel with Emily Romano Coaching

Photo from Emily Romano


Emily Romano’s coaching offers personalized coaching services designed to help individuals heal from trauma, unlock their full potential, and achieve their life goals. With over 12 years of experience, Emily uses subconscious reprogramming techniques, along with a holistic approach, to help clients break through limiting beliefs and negative emotions.

Why You’ll Love Her
Emily’s approach to coaching is deeply empathetic and rooted in her own experiences of transformation. She specializes in subconscious reprogramming, helping clients release old emotional patterns that hold them back. Emily offers a safe space for deep self-reflection, healing, and empowerment. With certifications in life coaching, yoga, meditation, NLP, and hypnotherapy, she brings a multifaceted, holistic approach to her coaching practice.

Best For
Emily Romano Coaching is ideal for individuals looking to heal from trauma, reprogram limiting beliefs, and unlock their full personal potential.

  1. Kittylamb

Photo from Kittylamb


Kittylamb is a certified organic baking mix company based in Portland, ME, dedicated to providing high-quality, clean, and delicious desserts. Their mission is to revolutionize the baking industry by offering convenient, scratch-made baking mixes that use only the best ingredients. Founded by two dessert lovers, Kittylamb stands out for its commitment to transparency and ethical sourcing, offering products made with organic, fair-trade, and vegetarian ingredients.

Why You’ll Love It
You’ll love Kittylamb for its perfectly crafted baking mixes that combine the convenience of traditional box mixes with the integrity of real, organic ingredients. With a focus on flavor, texture, and quality, every recipe is designed to deliver the best-tasting treats made from scratch, without any shortcuts.

Best For
Kittylamb is best for anyone who loves high-quality, organic desserts but doesn’t have the time to bake from scratch. Perfect for dessert enthusiasts who care about clean, ethical ingredients.

The FounderMade Innovation Show showcases a dynamic collection of forward-thinking brands that prioritize health, sustainability, and innovation. The featured products from the above brands along with several others reflect the growing demand for healthier, more responsible choices in today’s market. 

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