Money is often viewed as a numbers game. Financial success is typically measured through income, savings, investments, and net worth. Yet for many individuals, understanding how money works does not always translate into feeling confident, secure, or at peace with their finances. The disconnect, according to Sheila Baroro, lies in a place that traditional financial education rarely explores.
As a CPA, finance executive, certified Trauma of Money Practitioner, and founder of Rise & Rebuild Academy, Sheila is helping people understand that financial wellbeing is deeply connected to emotional wellbeing. Her work combines financial expertise with trauma informed practices to help individuals transform not only how they manage money, but also how they think and feel about it.
Changing the Way People Think About Money
For more than two decades, Sheila built her career managing multimillion dollar budgets across nonprofit and public sector organizations. Throughout those years, she observed that financial knowledge alone often failed to create lasting change.
People knew how to budget. They understood the importance of saving and investing. Yet many continued to repeat financial behaviors rooted in fear, scarcity, guilt, or self doubt. Those experiences inspired Sheila to explore the emotional factors influencing financial decisions, eventually becoming a certified Trauma of Money Practitioner.
Today, her work focuses on helping individuals identify the hidden beliefs and experiences that shape their financial choices, allowing them to replace unhealthy patterns with confidence, clarity, and intentional action.
Bringing Financial Wellbeing to the Forefront
As conversations surrounding mental health continue to expand, Sheila believes financial wellbeing deserves equal attention. Financial stress affects nearly every aspect of life, influencing relationships, career decisions, physical health, and overall quality of life.
Through keynote presentations, workshops, podcasts, and community events across Canada and through virtual programs worldwide, she introduces audiences to the Trauma of Money methodology. Rather than focusing exclusively on financial literacy, her presentations encourage individuals to understand how emotional experiences influence spending, saving, earning, and financial confidence.
By combining practical financial insight with personal transformation, Sheila offers a more comprehensive approach to achieving lasting financial wellbeing.
Creating Lasting Change From the Inside Out
Sheila believes genuine financial freedom begins with healing the beliefs people carry about money.
“My own journey taught me that financial success isn’t always the same as financial peace. That’s why my mission is to help people heal their relationship with money, release the limiting beliefs shaped by trauma and life experiences, and create lives of confidence, freedom, and true abundance,” she says.
As organizations and individuals increasingly recognize the connection between emotional health and financial decision making, Sheila’s message continues to gain momentum. By integrating finance, psychology, and personal growth, she is helping redefine financial education for a new generation, one where success is measured not only by wealth accumulated, but by the peace, confidence, and resilience people experience along the way.
Learn More
SMB Finance Consulting
https://www.smbconsult.ca
Rise & Rebuild Academy
https://www.riserebuildacademy.com/women-empowerment-and-financial-coaching-about-us