FOR IMMEDIATE RELEASE
Explore How Yogo’s Innovative Design Reduces Carbon Footprint and Enhances Global Sustainability
Reno, NV, (September 2024) – Innovator and leader in eco-friendly yoga mats, Yogo, proudly shares its ongoing commitment to sustainability and social impact. Through its innovative products and groundbreaking initiatives, Yogo is making significant strides in combating climate change and alleviating poverty.
Yogo’s flagship product, the Ultralight 4.0 Folding Travel Yoga Mat, is celebrated not only for its unparalleled functionality and portability but also for its contributions to a greener planet. Rated as the “Best Travel Yoga Mat” by major media outlets like Condé Nast Traveler, this travel yoga mat is designed with sustainability at its core. Each Ultralight mat is crafted with 100% certified-sustainable rubber, ensuring that the production process protects the rainforest, respects indigenous groups, ensures sustainable farming, and protects fair wages.
Photo courtesy of Yogo®
Jessica Thompson, Founder and CEO of Yogo, brings extensive expertise in climate consulting and green product manufacturing to the company. Her background in international climate finance and sustainability has been instrumental in shaping Yogo’s business model – one that ensures doing well while also being ecologically responsible. Thompson’s vision is for Yogo to not only provide high-quality yoga mats but also to drive significant environmental and social change through its products.
Central to Yogo’s environmental and social impact is their Food Trees program. For every yoga mat sold, Yogo plants a food-bearing tree in Africa as part of this initiative. Each family receives 5 years of agroforestry training plus supplies, allowing them to establish independent, long term “forest gardens” that provide both sustenance and income.
The program aims to combat deforestation, support local communities, and promote food security. Each tree planted helps restore degraded lands, provides vital resources for families, and contributes to global carbon sequestration efforts. To date, Yogo has successfully planted over 50 thousand food-bearing trees, fostering a more sustainable future for both the environment and vulnerable populations.The Food Trees program not only addresses climate change but also supports grassroots economic development, improving livelihoods in areas facing severe economic challenges.
Yogo’s unique two-pronged approach to climate responsibility ensures that not only is the company giving back with an auxiliary program (corporate responsibility) but it is also lessening impacts on the environment through certified responsible forest product procurement (as well as low waste recycled packaging and recycled straps). Thompson believes that it is incumbent on corporations to not just give a small portion of profits back to a ‘do-good’ initiative but examine and improve their own internal operations and those impacts.
Yogo’s commitment to sustainability extends to its production processes as well. The company’s Ultralight mat is extremely durable with many mats from the first production 10 years ago still circumnavigating the globe. Instead of being hard to clean and eventually disposed of like the more common PVC mats in the market, the Yogo Mat can be taken into the shower to wash, featuring a hang up by the straps and drip-dry design, allowing for easy cleaning and reducing the need for frequent replacements. The mat folds into a compact size, minimizing storage space and reducing the carbon footprint associated with shipping and handling. Additionally, Yogo’s packaging is made from recycled materials, further contributing to the company’s environmental goals.
Choosing Yogo’s products means supporting a company dedicated to combining high-performance gear with meaningful environmental and social contributions. Yogo is committed to making a positive difference with every mat sold, and the company’s initiatives reflect its dedication to both sustainability and global well-being.
For more information about Yogo’s products and initiatives, or to learn more about how you can support the Food Trees program, please visit www.yogo.net.
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About Yogo
Yogo is a leading innovator in the world of eco-friendly travel yoga goods, dedicated to combining innovation with sustainability and environmental impact. Founded by Jessica Thompson, the company is committed to making yoga more accessible, and pioneering a regenerative business model that is easier on the earth, as well as supporting global communities through initiatives like the Food Trees program. Yogo’s products are designed to enhance the yoga experience while contributing to a greener, more equitable world.
Press Contact:
Heather Holmes
heather@publicityforgood.com
1+(828)332-5307
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