Desiree Alford isn’t following the wellness industry playbook—she’s rewriting it. The Washington-based entrepreneur, now 15 years sober, turned her recovery journey into a powerful coaching platform called West Coast Wellness Co. Her goal is to help people overcome addiction-driven habits, emotional roadblocks, and toxic dieting cycles through personalized wellness programs that go far beyond meal plans and macro counting.
Alford’s path wasn’t paved with venture funding or viral fame—it was built from grit. A single mom who launched her first six-figure business with just a few hundred bucks in her bank account, she understands struggle. After conquering alcoholism and diving into years of inner work, she created West Coast Wellness Co in 2022 to deliver what most programs miss: truth, accountability, and deep transformation.
The brand’s signature group coaching model—custom nutrition, workouts, supplement protocols, and 1-on-1 guidance—is selling out fast. And it’s no surprise. Clients aren’t just seeing results—they’re rewriting their own stories.
With her next group starting June 26, Desiree isn’t slowing down. Her mission is to help clients reclaim their lives and bodies by starting from within.
Explore the movement at shopwestcoastwellness.com and follow @westcoastwellness.co.
