Banker Turned Servicepreneur: Peterson Herard’s Journey Empowering Mid-Career Professionals
Peterson Herard had it all: a stellar career in corporate banking, scaling the ranks at prestigious institutions like JPMorgan Chase, Northern Trust Corp, and Florida Community Bank, ultimately earning the coveted #1 banker title in his district. However, the relentless hours and burnout exacted a toll on his well-being.
A pivotal moment arrived in 2019 when his daughter Layla was born. Witnessing his wife struggle to find time for even the simplest tasks while he toiled from 7 am to 6 pm, Peterson knew he needed a change. With unwavering determination, he took a leap of faith, bidding farewell to banking and embarking on an entrepreneurial journey.
The Entrepreneurial Leap
Peterson’s entrepreneurial journey began with freelancing, offering him the initial flexibility he yearned for. His hunger for knowledge led him to pursue a digital marketing certification under the guidance of his mentor, Jacob. This marked the inception of his highly successful consultancy, Reap and Sow Media. Through strategic hiring, automation, and diversifying his services, Peterson propelled his business to generate multiple six figures in revenue.
Navigating Challenges with Tenacity
The transition, however, was anything but smooth. Peterson candidly admits, “Building a client base, particularly in the fiercely competitive digital marketing realm, presented an uphill battle.” Yet, he attributes his remarkable success to mentorship and certification, which sharpened his digital marketing prowess.
Balancing Work and Family as a New Father
In his pursuit of work-life balance as a new father, Peterson skillfully implemented a flexible schedule, set firm boundaries, and mastered the art of strategic time management. Despite the formidable challenges, his unwavering determination paid off handsomely, resulting in impressive business growth.
Empowering Mid-Career Professionals
Today, Peterson is on a mission to empower mid-career professionals to harness their existing skills and launch their service businesses. This mission lies at the heart of his signature program, the ServiceBiz Launch Academy.
Peterson’s motivation is resoundingly clear: “I’m on a mission to teach professionals how to start service businesses on a part-time or full-time basis.” This sense of purpose emanates from his own transformative journey of pivoting skillsets to find fulfillment in entrepreneurship.
Sharing Wisdom and Inspiring Others
Peterson’s book, ‘Servicepreneur,’ serves as a guiding beacon for budding service business owners. He generously imparts invaluable insights on Instagram and captivates audiences as a sought-after speaker at various engagements.
A Lesson in Persistence and Resilience
When asked about his most profound lesson, Peterson underscores the paramount importance of persistence and resilience. “Entrepreneurship is a rollercoaster ride. Keep forging ahead, learn from setbacks, and adapt,” he advises.
Peterson’s inspiring odyssey unequivocally demonstrates that, armed with the right mindset and support, professionals can transform their passions into flourishing businesses.
For more information and to get Peterson’s book ‘Servicepreneur,’ visit: Servicepreneur Book
Follow Peterson on Instagram to learn more about his program: Peterson’s Instagram.