A Teacher Sees a Business Problem Others Missed
Julie Jones spent 15 years teaching middle-grade students, with aspirations to shape education from the administrative level. But in 2010, national workforce concerns reframed her mission. The business community reported that graduates lacked professional readiness.
Schools responded with more lesson plans. Jones responded differently: by questioning the premise itself. Instead of doing more of what wasn’t working, she studied what the job market was already paying for—professional conduct and workplace presence training.
Etiquette Becomes a Business Strategy
Jones certified as a Corporate Etiquette Consultant at the Protocol School of Washington, launching a business supported by a homemade website—pink and gray, built on a template—but engineered for leads, not vanity.
That pragmatic approach paid off fast. Jones found herself inside major organizations—global tech, airlines, financial institutions, and universities—teaching professionalism behaviors schools were struggling to scale.
Plumbing Taught Her Leadership at Scale
Then came the most unconventional plot twist: co-founding a plumbing company. While the trades were new to Jones, leadership systems weren’t. She designed SOPs, call booking, dispatch flows, customer experience loops, accounting frameworks, and marketing funnels.
After seven years of growth, the company sold in 2021—a milestone that gave her uncommon credibility among business owners juggling nonstop responsibility.
AIM: A Brand Built on Behavior, Not Buzzwords
Now, through Today’s Professionals and her new book The Presence Effect, Jones offers a structured method for leadership development through AIM:
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Attitude & Mindset (what you think, you become)
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Image (communication, body language, presence—not just clothing)
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Management (personal systems, strategic behavior, brand representation)
Her next frontier is certifying others in this methodology and launching an accessible membership in 2026, bringing workforce readiness and leadership confidence into reach for founders and professionals alike.
Learn more about Julie Jones and Today’s Professionals:
- Website: https://www.todaysprofessionals.com/
- LinkedIn: https://www.linkedin.com/in/therealjulieajones/
- Instagram: https://www.instagram.com/therealjulieajones/
