As your average consumer becomes more health conscious, companies innovate to meet the demands of a new market landscape. One company that has masterfully understood this assignment is Cooper Street Snacks, which adapted a century-old family recipe to incorporate healthier, locally sourced ingredients all the while keeping their cookies delicious. Today, we’ll look at how they are closing the divide between sweet and healthful and revolutionizing snack time.
Wholesome Ingredients, Flavorful Results
One of Cooper Street’s core beliefs is that healthy snacks don’t have to sacrifice flavor, and their signature twice-baked cookies are solid proof of that idea. They are made using a century-old family recipe that gives each cookie this satisfying crunchiness and a flavor that is difficult for other snack companies to match. This naturally poses a challenge for incorporating healthier ingredients, not only did they manage to pull it off, but also expanded their flavor range with new options like Oatmeal Cranberry, Chocolate Cherry, and Blueberry Pomegranate, all of which were made following the same philosophy.
The company’s granola bakes take this a step further by incorporating superfoods like chia seeds, flax seeds, quinoa, and buckwheat, all known to provide an energy boost for the day while being nutrient-rich. Every snack is mixed with real Michigan fruits, keeping things natural and healthy.
Challenging Traditional Snack Standards
For the longest time, snacks have been synonymous with a variety of health issues from acne to obesity, and it’s hard to say this reputation is not deserved. The modern snacking industry has long been dominated by products filled with artificial additives, excess sugar, and empty calories. So, when Cooper Street started offering a line of products that taste just as good as regular snacks, but with none of the drawbacks, it was only natural that customers would start embracing them.
It’s hard to pick up a label and read that your snack has “tert-Butylhydroquinone”, but everyone knows oats, real chocolate, and fruits. This familiarity naturally breeds trust—something customers look for in increasing numbers.
Expanding Access to Healthy Snacking
Another barrier Cooper Street had to break down was pricing. Most healthy snacks tend to be way more expensive than their industrialized counterparts, thus, by making healthy cookies that cost just around the same price as ordinary snacks, they helped open the healthy snack market to a whole new public Their products are now available at major retailers such as Costco, Walmart, and online platforms like Amazon, where a wider variety of people have access to them.
Additionally, Cooper Street’s commitment to family values and ethical business practices resonates with consumers looking to support purpose-driven brands, and since they are a women-led, family-owned business, they get to inspire other people to follow suit.
This is excellent news, after all, it means that if you want to try out guilt-free snacking for the first time, you can do it by reaching out to any of those retailers, or even on the company’s website for a complete catalog of their products.