In an era where digital romance often means masks over authenticity, Jarrod Knowles is making radical honesty fashionable again. As the founder & CEO of True Colors, Knowles is leading a dating revolution—one that celebrates imperfection, encourages transparency, and prioritizes personal wellness.
How Real Experiences Sparked a Real Solution
Born from the ashes of personal trauma, True Colors isn’t just a business for Knowles—it’s a mission.
“The full story is long and dramatic,” he admits, referencing a past riddled with intense romantic lessons.
But instead of becoming jaded, he got inspired. He envisioned a platform where people could share their real, authentic selves from day one—flaws, fears, and all.
That meant designing an app with honesty at the core, one where people proudly list their “toxic traits” to give matches a clear, unfiltered view of what they’re getting themselves into.
“Why wait six months or a year to find out who someone really is?” Knowles asks. “Let’s get to the truth faster—and make better dating decisions because of it.”
Disruption Through Design: Features You’ve Never Seen Before
True Colors doesn’t just look different—it thinks differently.
With two patents pending, the app’s most headline-grabbing innovation is its Voice Swiping technology, designed specifically to support users with disabilities.
Combined with:
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Rigorous user verification
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Strict privacy controls
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Health-conscious reminders
…the app balances social responsibility with forward-thinking tech.
It even blocks screenshots and screen recording, setting a new bar for privacy in dating platforms.
From Swipes to Social Movements
Knowles isn’t just building a digital network—he’s building a real-world community.
True Colors is expanding globally, organizing destination group trips and live festivals, including a flagship festival in Las Vegas, set for September 24–29.
A Better Business Model for Better Dating
Unlike subscription-heavy apps, True Colors gives users:
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Undo swipes
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Read receipts
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The ability to see who likes you
All for free.
“We’re not going to push or nag you to subscribe,” Knowles insists.
“We’ll give you so much value that becoming a Boss VIP member just makes sense.”
A Tech-Driven Future with Human Values
The roadmap is bold:
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Web3 integrations
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Advanced AI matchmaking
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Automation tools that support healthier dating habits
A full-scale marketing launch is on the way to fuel explosive growth.
For Knowles, everything comes back to resilience.
“Keep moving forward. Just never give up.”
“Rest. Work out. Travel. And build a team you trust.”
True Colors is reimagining dating for a generation that craves truth and authenticity.
