FOR IMMEDIATE RELEASE
¡Wepa! Is Ushering The Return of 100% Puerto Rican Coffee, Blending Tradition with Modern Innovation—Fueling Adventures and Connections
San Juan, Puerto Rico (February 2025) – Puerto Rican coffee is making a comeback, and ¡Wepa! Coffee Co. is leading the charge. With a mission to bring the rich heritage and world-class quality of 100% Puerto Rican coffee to a new generation, ¡Wepa! is redefining what it means to enjoy coffee—not just as a drink, but as a cultural experience full of energy, passion, and connection.
Photo from ¡Wepa! Coffee Co.
Once known as the “Coffee of Popes and Kings,” Puerto Rican coffee held a place of prestige, sought after by European royalty and revered for its exceptional quality. But after a series of economic and environmental setbacks in the late 19th century, the industry suffered a dramatic decline—and Puerto Rican coffee nearly disappeared from the global stage. Today, however, with a renewed emphasis on authenticity, heritage, and premium coffee experiences, ¡Wepa! Coffee Co. is determined to restore Puerto Rico’s rightful place in the coffee world while introducing a vibrant, modern twist that reflects the island’s bold, dynamic spirit.
Unlike traditional coffee brands that lean into calm mornings and quiet rituals, ¡Wepa! is all about energy, movement, and celebration. It’s cold brew by the beach, coffee-fueled adventures, and shared moments that bring people together.
Photo from ¡Wepa! Coffee Co.
“Puerto Rican coffee has an incredible legacy, and we want to make sure that story is told in a way that’s exciting and relevant,” said Brittany Didra, co-founder of ¡Wepa! Coffee Co. “We’re bringing this premium, 100% island-grown coffee to a new generation—not just as a drink, but as an experience that embodies the vibrant energy, culture, and lifestyle of Puerto Rico.”
More than just a name, ¡Wepa! is a feeling—a celebration of life, joy, and triumph. It’s the word you shout when your team wins, when you see an old friend, or when you’re dancing with your abuela at a family party. It represents the vibrant, high-energy spirit that makes Puerto Rico so special, and that same energy is infused into every sip of ¡Wepa! Coffee.
Just as ¡Wepa! is an expression of connection, community, and culture, ¡Wepa! Coffee Co. is a brand that fuels those moments. Whether you’re sharing a cup with friends, reminiscing about home, or just savoring the rich flavors of 100% Puerto Rican coffee, ¡Wepa! is there to elevate the experience.
Photo from ¡Wepa! Coffee Co.
By sourcing coffee beans directly from Puerto Rican farmers, employing local workers, and reinvesting in the island’s coffee industry, ¡Wepa! Coffee Co. is not only bringing premium Puerto Rican coffee to the U.S. but also supporting the revitalization of Puerto Rico’s coffee farms and local economy.
¡Wepa! Coffee Co. invites coffee lovers everywhere to discover the bold flavors and rich heritage of Puerto Rican coffee. Whether you’re drawn to its history, its smooth, premium taste, or the vibrant, celebratory energy that comes with every sip, now is the time to experience Puerto Rican coffee like never before. Discover the bold flavors and rich heritage of 100% Puerto Rican coffee by visiting the official ¡Wepa! Coffee Co website.
About ¡Wepa! Coffee Co.:
Founded in 2022 by Brittany and Jeff Didra and Pedro De León, ¡Wepa! Coffee Co. is a Puerto Rican company dedicated to bringing 100% Puerto Rican coffee to the U.S. market. The company sources its coffee beans directly from Puerto Rican farmers and is committed to supporting the island’s coffee industry by hiring Puerto Rican workers and using local resources whenever possible.
Pedro grew up on the Island to the smell of rich, dark-roast coffee brewing in the Greca, and Britt and Jeff discovered the exceptional brew after getting married on the island. Upon returning to the States the couple realized there was no option for authentic Puerto Rican coffee in the American market and decided to create what they were seeking. Their love for the Island and Puerto Rican coffee led to a serendipitous meeting with Pedro and together they created ¡Wepa! Coffee Co. as an homage to the illustrious history of Puerto Rican coffee and to showcase its high-quality beans to a wider audience – positioning Puerto Rico among the best coffee regions in the world.
For more information about ¡Wepa! Coffee and their offerings, visit https://wepacoffeeco.com/ .
Press Contact:
Heather Holmes
heather@publicityforgood.com
1+(828)332-5307
publicityforgood.com
